The hills of the Roero are an area of excellence for the cultivation of the vine. The particular characteristics of this territory, located in the southern part of Piedmont, make it the perfect place for the production of fine Italian wines that are appreciated all over the world.

534 m
44° 23' 53`` 88
07° 32' 44`` 16


The Roero is located in the northeastern part of the province of Cuneo and owes its name to the Roero family, which dominated this territory from the Middle Ages. In 2014, the Roero was  included by UNESCO on the list of World Heritage properties. Roero is famous for the production of high-quality wines.

The cultivation of the vines benefits from a unique combination of climate and soil, called terroir. The Roero hills are protected from the air currents that come from the sea from the Apennines. The soil is soft and sandy and is perfect for the production of fruity white wines. In contrast, the wines of the surrounding territories are red and full-bodied because the grapes are grown on compact and solid ground.

To understand the unique viticulture of this territory it is necessary to take a journey centuries backward in time. The geological formation of the Roero has been 5 million years, but the earth is still extremely rich in all that is needed to produce a rich variety of wines.

All this, combined with the passion of local wine producers, such as the Massucco family, has contributed to making Roero one of the most renowned destinations for wine lovers. This territory is also rich in characteristic villages where you can taste the food and wine specialties prepared with local products. The Roero is famous for the production of hazelnuts and in its woods resides the king of mushrooms, the white truffle. Delicacies to taste while sipping a good wine, naturally from the Massucco cellar.